Case study · Moving and logistics
Home Moovers case study: instant quotes and 17% more conversions in GoHighLevel
Client: Home Moovers (London, UK)
Services used: GoHighLevel automation, GoHighLevel setup, GoHighLevel developer
Home Moovers, a moving company in London, had a disorganized customer journey: quotes worked out by hand, follow-up that depended on who remembered, and processes spread across tools. The GoHighLevel Experts rebuilt its sales and operations in GoHighLevel, with an instant first-quote engine on the Google Maps API at the centre. Conversions rose 17 percent, and the team now saves hundreds of work hours every month.
Key takeaways
- Instant first quotes: the Google Maps Distance Matrix API plus a configurable rate card.
- A power-dialer sales system with attempt counting, outcomes and round-robin assignment.
- A two-way Google Sheets sync, AI analysis of sales calls and dashboards for every role.
- Conversions up 17 percent; hundreds of work hours saved every month.
The starting point
Leads came in from several sources and waited while someone worked out a price. Customer communication, quoting and internal processes weren’t connected, so the team spent hours on admin and leads went cold while they waited for a number.
Discovery and design first
Before anything was built, the team interviewed the people in sales, operations, dispatch and finance, and mapped the whole journey: lead source, quote, booking, job completion and follow-up. That produced:
- a future-state design for lead routing, handoffs and exceptions
- a data model of contacts, opportunities, custom fields, tags and pipelines
- an integration spec for Google Sheets, the Google Maps API and every webhook
- agreed KPIs: speed to lead, quote turnaround, booking rate, no-show rate, follow-up coverage, talk time and stage conversion
What we built in GoHighLevel
An instant first-quote engine
- Distance and travel time from the Google Maps Distance Matrix API, using the customer’s origin and destination.
- A configurable rate card: base fee, per-kilometre and per-minute rates, stairs and elevator multipliers, packing and unpacking, bulky items, weekend and peak multipliers, fuel surcharge, minimums and rounding rules.
- The quote saved to GoHighLevel custom fields and the master sheet, and sent from a quote email template.
- Safeguards: a manual-estimate path if the API fails, caps and disclaimers, a versioned formula sheet, and usage controls to keep API costs down.
A sales system around the power dialer
- Power and auto dialer with call queues, calling windows, voicemail drop and redial cadence.
- A call-attempt counter and outcome categories: No Answer, Voicemail Left, Bad Number, Connected, Qualified, Booked.
- Round-robin assignment by territory and availability, with reassignment when a lead waits too long.
- Live dashboards: attempts, connection rate, bookings, talk time and an agent leaderboard.
- Compliance guardrails for consent, quiet hours and call-recording notices.
A pipeline from first contact to recycle
New Lead → Contacted → Quoted → Follow-Up → Booked → Scheduled → In Progress → Completed → Won or Lost → Recycle, with entry and exit rules and automations on every stage, plus timers and alerts when a lead sits too long.
Nurture by segment
Email, SMS, call tasks and voicemail drops by segment: hot leads, quotes pending, not ready yet, no-shows, and post-move reviews and referrals. Leads who aren’t ready go into a “touch later” list that brings them back at 30, 60 and 90 days.
AI analysis of sales calls
Call recordings are transcribed and analyzed for sentiment, topics and objections. A call summary is posted to the deal in GoHighLevel, reps get scorecards, and a weekly report shows top objections, winning phrases and follow-up gaps. Personal data is redacted.
Google Sheets, webhooks and dashboards
- Two-way Google Sheets sync for leads, quotes in progress and booked jobs, with validation, conflict rules and an audit log.
- Every automation rebuilt on webhooks, with retry logic so nothing is duplicated, and an error log with alerts.
- Dashboards for the owner (leads by source, booking rate, revenue, stage conversion), the sales manager (queue, attempts, speed to lead, quote aging) and operations (crew calendar, upcoming jobs, reviews).
Testing, training and handover
Test scripts, user acceptance testing and a full test run from lead capture to quote to booking before launch. The team got runbooks with screenshots and Loom videos, and playbooks for handling a new lead, quoting, reassigning, using the dialer and recovering a failed webhook.
Results
- Conversions up 17 percent, driven by instant custom quotes.
- Hundreds of work hours saved every month.
What other service businesses can take from this
- Speed of the first quote decides who wins the job. Automate the first number, and keep a person for the final one.
- Count every call attempt and record every outcome, or you can’t fix your follow-up.
- Design the data and the journey before building workflows.
Need GoHighLevel connected to quoting or other software? See custom GoHighLevel development or GoHighLevel automation.
“17% increase in conversions with instant custom quotes. Our customers love it—and so does our bottom line.”
FAQ
How does an instant moving quote work in GoHighLevel?
The lead enters their origin and destination on a form. The Google Maps Distance Matrix API calculates distance and travel time, and a configurable rate card adds factors like stairs, packing, bulky items and peak-day pricing. The quote is saved to the contact in GoHighLevel and sent automatically.
What results did Home Moovers get from GoHighLevel?
Conversions rose 17 percent, driven by instant custom quotes, and the team saves hundreds of work hours every month.
Can GoHighLevel sync with Google Sheets?
Yes. For Home Moovers, contacts and opportunities sync both ways between GoHighLevel and a master Google Sheet, with validation rules, conflict rules and an audit log.