GoHighLevel pricing: what each plan really costs
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GoHighLevel pricing starts at $97 a month for the Starter plan, $297 for Unlimited and $497 for Agency Pro (checked on gohighlevel.com). On top of the plan you pay for usage: phone numbers, calls, texts, emails and AI. Most clients of The GoHighLevel Experts pay HighLevel around $100 to $150 a month in total.
Key takeaways
- Three self-serve plans: Starter $97, Unlimited $297, Agency Pro $497 a month. Annual billing saves two months.
- Usage is extra: US texts cost $0.00747 per segment, calls $0.0166 a minute out, emails $0.675 per 1,000.
- AI Employee is a per-sub-account add-on: $50 (Growth) or $97 (Unlimited) a month, or pay per use.
- A small business on Starter with light usage pays about $130 a month. Heavy calling, texting and AI push that past $300.
- Every plan has a 14-day free trial, or 30 days through HighLevel’s bootcamp signup.
How much does GoHighLevel cost?
GoHighLevel costs $97, $297 or $497 a month depending on the plan, plus usage fees. The plans differ mainly in how many sub-accounts you get and what an agency can do with them. All three include unlimited contacts and unlimited users. Enterprise is priced on request.
| Plan | Monthly | Annual | Sub-accounts | What it adds |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | Unlimited contacts and users, 24/7 support, all core features |
| Unlimited | $297 | $2,970 | Unlimited | Everything in Starter, rebill phone and email to clients (no markup), basic API access |
| Agency Pro | $497 | $4,970 | Unlimited | Everything in Unlimited, SaaS Mode, automated sub-account creation, rebill phone and email with markup, user and agent reporting, advanced API access |
| Enterprise | Custom | Custom | Not listed | Dedicated success and account managers, custom development, premium support, white-label mobile app and HIPAA included |
“All core features” is how HighLevel describes Starter. That means the whole toolkit: CRM, pipelines, workflows, calendars, funnels and websites, forms, email and SMS marketing, reputation management, memberships and invoicing. What you’re paying more for on the higher plans is agency capacity, not more features for one business. Our guide to what GoHighLevel is explains each of those tools.
How much do you save with annual billing?
Annual billing costs ten times the monthly price, so you get two months free on every plan.
| Plan | 12 months, monthly billing | Annual billing | You save |
|---|---|---|---|
| Starter | $1,164 | $970 | $194 |
| Unlimited | $3,564 | $2,970 | $594 |
| Agency Pro | $5,964 | $4,970 | $994 |
Take the free trial on monthly billing first. Switch to annual once you know the plan is right.
What usage fees does GoHighLevel charge?
Usage fees cover HighLevel’s phone system (calls, texts, numbers), email sending and AI. They’re charged from your wallet as you use them, at the rates below (checked on help.gohighlevel.com).
| Item | US price | Notes |
|---|---|---|
| Local phone number | $1.15 a month | Toll-free: $2.15 a month |
| SMS | $0.00747 per segment | Sent or received, plus carrier fees |
| Carrier fees on SMS | About $0.0025 to $0.0045 | Set by the recipient's carrier. Examples: AT&T $0.0035, T-Mobile $0.0045 outbound |
| MMS | $0.022 per segment sent | Picture messages |
| Outbound calls | $0.0166 a minute | |
| Inbound calls | $0.01165 a minute | Toll-free inbound: $0.0198 a minute |
| Call recording | $0.0025 a minute | Transcription: $0.024 a minute |
| $0.675 per 1,000 emails | Same rate on every plan | |
| Email verification | $2.50 per 1,000 | Only needed on imported lists |
| A2P 10DLC registration | $22.50 one-time | High volume: $64 one-time |
| A2P campaign fee | $1.50 to $10.50 a month | Sole proprietor up to $2.10; high volume $10.50 |
Any business texting US customers has to register for A2P 10DLC first. Unregistered texts get blocked by carriers. Our A2P 10DLC registration service handles the application and fixes rejections.
The 5% markup
HighLevel’s phone pricing guide says a fixed 5% markup is added to phone charges at the sub-account level when an agency has rebilling switched on. It doesn’t apply if you’re a business paying your own usage.
How much does GoHighLevel AI cost?
GoHighLevel’s AI (chat bots, voice receptionists, review replies and content) is sold per sub-account as the AI Employee add-on, or charged per use (checked on help.gohighlevel.com).
| Option | Price | What's included |
|---|---|---|
| AI Employee Growth | $50 a month per sub-account | 1,000 Conversation AI replies, 100 Voice AI minutes, unlimited Reviews AI and Content AI, 100 managed agent runs. Extra usage at pay-per-use rates |
| AI Employee Unlimited | $97 a month per sub-account | Unlimited Conversation AI, Voice AI, Reviews AI and Content AI, 1,000 managed agent runs, fair-use terms |
| Pay per use: Voice AI | $0.045 a minute + voice | Voice costs $0.015 a minute (OpenAI, Cartesia) up to $0.17 (ElevenLabs V3), plus AI model tokens and phone minutes |
| Pay per use: Conversation AI | Model token cost | For example GPT-5 Mini: $0.25 per million input tokens, $2.00 per million output |
| Pay per use: Reviews AI | $0.01 per reply sent | Generating suggestions is free |
| Pay per use: Content AI | $0.063 per image | $0.0945 per 1,000 words |
HighLevel’s own example: a 10-minute Voice AI call with OpenAI’s voice costs $0.60 before model tokens and phone charges. At about $0.06 a minute, the $97 Unlimited plan matches roughly 1,600 minutes of voice engine and voice cost, so pay per use is cheaper for light call volumes. Phone charges apply to every AI call on every plan. Agent Studio is always pay per use.
An AI receptionist is only as good as its setup. Our AI receptionist build trains it on your services, prices and edge cases before it takes a call.
What other add-ons does GoHighLevel sell?
Add-ons are optional and billed monthly (checked on gohighlevel.com). Most small businesses need none of them, except AI Employee if they want an AI receptionist.
| Add-on | Price |
|---|---|
| AI Employee (Growth / Unlimited) | $50 / $97 a month per sub-account |
| HIPAA compliance | $297 a month per agency |
| White-label mobile app | $497 a month |
| Premium support | $500 a month |
| SEO (powered by Search Atlas) | $79 a month per sub-account |
| Branded client portal app | $49 a month per sub-account |
| Dedicated email IP | $59 a month per IP |
| Online listings management | $30 a month per sub-account |
| Premium prospecting tool | $29 a month per sub-account |
| $10 a month per sub-account | |
| WordPress hosting | From $10 a month per site |
| HighLevel Certification Program | $97 a month |
Healthcare businesses need the HIPAA add-on before patient data goes in. See our GoHighLevel HIPAA compliance guide for what it covers.
What does a real GoHighLevel bill look like?
The three bills below are estimates calculated from HighLevel’s published rates, with assumed monthly volumes. They are not client invoices. Your bill depends on how much you call, text and email.
Example 1: small business on Starter, light usage (about $132 a month)
A single-location business that texts and calls leads and sends a monthly newsletter.
| Line item | Volume | Cost |
|---|---|---|
| Starter plan | 1 month | $97.00 |
| Local phone number | 1 | $1.15 |
| SMS | 1,000 segments × $0.00747 | $7.47 |
| Carrier fees | 1,000 × $0.0045 | $4.50 |
| A2P campaign fee | Low volume, top of range | $10.50 |
| Outbound calls | 300 minutes × $0.0166 | $4.98 |
| Inbound calls | 300 minutes × $0.01165 | $3.50 |
| 5,000 emails × $0.675 per 1,000 | $3.38 | |
| Total | $132.48 |
This matches what most of our clients pay: around $100 to $150 a month.
Example 2: busy business with an AI receptionist (about $330 a month)
A business that answers every call with Voice AI, works a power dialer and texts a lot.
| Line item | Volume | Cost |
|---|---|---|
| Starter plan | 1 month | $97.00 |
| AI Employee Unlimited | 1 sub-account | $97.00 |
| Local phone numbers | 2 × $1.15 | $2.30 |
| SMS | 5,000 segments × $0.00747 | $37.35 |
| Carrier fees | 5,000 × $0.0045 | $22.50 |
| A2P campaign fee | Low volume, top of range | $10.50 |
| Outbound calls | 1,500 minutes × $0.0166 | $24.90 |
| Inbound calls (incl. AI-answered) | 1,500 minutes × $0.01165 | $17.48 |
| Call recording | 3,000 minutes × $0.0025 | $7.50 |
| 20,000 emails × $0.675 per 1,000 | $13.50 | |
| Total | $330.03 |
Example 3: agency on Unlimited with 10 clients (about $297 a month to the agency)
An agency managing 10 client sub-accounts, each with Example 1’s usage, and rebilling that usage to the clients.
| Line item | Volume | Cost |
|---|---|---|
| Unlimited plan (paid by the agency) | 1 month | $297.00 |
| Usage per client (Example 1 without the plan) | 10 × $35.48 | $354.80 |
| HighLevel's 5% rebilling markup | 5% of $354.80 | $17.74 |
| Usage rebilled to clients | $372.54 | |
| Agency's own HighLevel cost | $297.00 |
Spread across 10 clients, the agency’s platform cost is $29.70 per client a month before it charges anything for its service. To resell GoHighLevel as your own branded software with your own markup, you need Agency Pro and SaaS Mode. Our SaaS mode setup and white label services cover that build.
Which GoHighLevel plan should you choose?
Choose by how many businesses you’ll run in it, not by features. Every plan has the same core tools.
- Starter ($97): a single business, or a solo marketer with up to 3 clients. Most of the businesses we build for are on Starter.
- Unlimited ($297): an agency with more than 3 clients, or a business with more than 3 locations or brands that each need their own sub-account.
- Agency Pro ($497): an agency that wants to sell GoHighLevel under its own brand, with automated sign-up and its own markup on usage (SaaS Mode).
- Enterprise: large organizations that need a dedicated account team, custom development or HIPAA included.
Not sure GoHighLevel is right at all? Read our honest GoHighLevel review.
How do you keep your GoHighLevel bill down?
- Pay annually once you’re sure: two months free.
- Stay on Starter unless you really need more than 3 sub-accounts.
- Pick the right AI option. Pay per use is cheaper for light call volumes; Unlimited makes sense once an AI receptionist answers most of your calls.
- Register A2P correctly the first time. Rejections cost time, and texts sent before approval get blocked.
- Switch off dead workflows. Old automations that keep texting and emailing people cost money. They’re one of the most common problems we find in accounts other people built.
- Record only the calls you need. Recording and transcription add up across every minute.
- Skip add-ons you won’t use. SEO, listings and prospecting tools are optional.
Is there a GoHighLevel free trial?
Yes. HighLevel’s standard free trial is 14 days on any plan (checked on gohighlevel.com). Signing up through HighLevel’s bootcamp page extends it to 30 days and adds a free one-hour live onboarding class on Zoom (checked on gohighlevel.com). You enter payment details at signup but aren’t charged the subscription during the trial. Billing starts automatically when the trial ends unless you cancel, and usage fees for calls, texts and third-party services can apply during the trial. Start a 30-day GoHighLevel free trial
Setting the account up properly is where most of the cost really sits, in time. The GoHighLevel Experts has set up, audited or migrated around 200 GoHighLevel accounts. If you want yours built for you at a fixed price, see our GoHighLevel setup service and our prices, or read how to hire a GoHighLevel expert. Moving from another CRM? See GoHighLevel migration.
Sources
- HighLevel, Pricing (checked )
- HighLevel help center, Phone System Pricing & Billing Guide (checked )
- HighLevel help center, What is LC Email? (checked )
- HighLevel help center, AI Product Pricing (checked )
- HighLevel help center, HIPAA Compliance With HighLevel (checked )
FAQ
How much does GoHighLevel cost per month?
As of October 26, 2026, GoHighLevel's plans cost $97 a month (Starter), $297 a month (Unlimited) and $497 a month (Agency Pro), or $970, $2,970 and $4,970 a year. Phone, SMS, email and AI usage are charged on top.
What does a small business really pay for GoHighLevel?
Most clients of The GoHighLevel Experts pay HighLevel around $100 to $150 a month in total: the $97 Starter plan plus light phone, text and email usage.
Does GoHighLevel charge for SMS?
Yes. HighLevel's phone system charges $0.00747 per SMS segment in the US, sent or received, plus carrier fees of a fraction of a cent per message and a monthly A2P 10DLC campaign fee.
Is there a GoHighLevel free trial?
Yes. HighLevel's standard free trial is 14 days on any plan, and signing up through HighLevel's bootcamp page gives 30 days plus a free live onboarding class. Billing starts automatically when the trial ends unless you cancel, and usage fees for calls and texts can apply during the trial.
Which GoHighLevel plan should I choose?
A single business or a solo marketer with up to 3 sub-accounts fits Starter at $97. Agencies managing more clients need Unlimited at $297. Agencies that want to resell GoHighLevel as their own software need Agency Pro at $497 for SaaS Mode.